Coca Cola Is Fighting Gatorade By Investing In BodyArmor

  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· Coca-Cola Invests in BodyArmor as It Chases Gatorade. Tue, August 14th, 2018. SHARE. Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade…

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  • Coca-Cola Invests in Gatorade Rival BODYARMOR

    Aug 14, 2018· Coca-Cola is taking a minority stake in sports-drink brand BODYARMOR, the beverage giant announced on Tuesday. The deal represents Coca-Cola's increasing investment in beverages — especially smaller and lesser-known brands — outside of its trademark cola business. BODYARMOR is an up-and-coming rival to Gatorade and is owned by PepsiCo.

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  • Coca-Cola's (KO) Investment in BODYARMOR to Augment Sales ...

    Aug 16, 2018· Per analysts, Coca-Cola's investment in this sports drink brand along with its POWERADE drink might give a tough fight to PepsiCo's PEP Gatorade. Launched in 2011, BODYARMOR drinks are prepared ...

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  • Inside BodyArmor's Plan To Catch Gatorade In Sports Drink ...

    Apr 21, 2016· Its nearest competitor, the Coca-Cola-owned brand Powerade, controlled an estimated 18.5% of the market last year, with about $921 million in wholesale dollar sales. More on …

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· Coca-Cola Invests in BodyArmor as It Chases Gatorade. Tue, August 14th, 2018. SHARE. Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market. Read More.

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  • Coca-Cola Looks to Take Control of Popular Sports Drink ...

    Feb 19, 2021· If the deal is approved, Coca-Cola could help BodyArmor achieve its ambitious goal of dethroning PepsiCo's Gatorade by 2025.In a recent interview with CNBC, BodyArmor co …

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  • New Strategic Relationship With BODYARMOR - The Coca-Cola ...

    The BODYARMOR investment will be part of the Coca-Cola North America Venturing and Emerging Brands (VEB) investment portfolio. The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of Co-Founder and Chairman Mike Repole and his BODYARMOR management team.

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  • Coca-Cola takes stake in BodyArmor in effort to unseat ...

    Aug 14, 2018· The involvement with BodyArmor is a smart move for Coca-Cola, which has struggled to compete with PepsiCo's Gatorade, far and away the market leader with about a 75% share. Coca-Cola has Powerade ...

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  • Coca-Cola Invests in BodyArmor in Sports Drink Feud With ...

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector.

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  • Coca-Cola Invests in BodyArmor, To Challenge Gatorade ...

    Aug 15, 2018· Coca-Cola (KO) has made a minority investment in the sports drink BodyArmor, as it once again (think: Powerade, Honest Brand) looks to shake up Gatorade’s dominance within the performance drink category (think: hydration).Marketed as a healthier, natural alternative to sugary sports drinks, BodyArmor uses coconut water (lower in sodium, higher in potassium than filtrated water) and …

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  • Coca-Cola (NYSE:KO) to Make Play for This Gatorade Rival ...

    Jul 05, 2018· Coca-Cola's Powerade brand has long been an afterthought inside of Coke's broader brand portfolio. But, the beverage company's fortunes in sports drinks could soon change.

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  • Can Body Armor tackle Gatorade with Coca Cola at its side ...

    Aug 16, 2018· On August 14, Coca-Cola announced that it would be buying a minority ownership stake in BODYARMOR, a sports-beverage company endorsed and partially owned by basketball legend Kobe Bryant.The company has not disclosed its exact investment …

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  • Coca-Cola Invests in BodyArmor, To Challenge Gatorade ...

    Aug 15, 2018· Coca-Cola (KO) has made a minority investment in the sports drink BodyArmor, as it once again (think: Powerade, Honest Brand) looks to shake up Gatorade’s dominance within the performance drink category (think: hydration).Marketed as a healthier, natural alternative to sugary sports drinks, BodyArmor uses coconut water (lower in sodium, higher in potassium …

    Read More
  • Coca-Cola bets on Kobe sports drink in fight with Gatorade

    Aug 15, 2018· Coca-Cola's investment in BodyArmor - which will make it the brand's second largest shareholder - comes as its Powerade drink competes for market share with Gatorade. Coke has also been rattled by ...

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· Coca-Cola Co. KO +0.21% is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market.. In addition to taking a minority stake, Coca-Cola’s bottling system could soon begin distributing BodyArmor’s drinks, executives said.

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  • Inside BodyArmor's Plan To Catch Gatorade In Sports Drink ...

    Apr 21, 2016· Its nearest competitor, the Coca-Cola-owned brand Powerade, controlled an estimated 18.5% of the market last year, with about $921 million in wholesale dollar sales. More on the U.S. Sports Drink ...

    Read More
  • Coca-Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi’s Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company’s second-largest shareholder....

    Read More
  • Coca Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector.

    Read More
  • Coca-Cola Bets on Kobe Sports Drink in Fight With Gatorade

    Aug 14, 2018· Coca-Cola Co. is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to PepsiCo’s Gatorade.

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  • Coca-Cola invests in BodyArmor as it chases Gatorade ...

    Aug 14, 2018· Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the ...

    Read More
  • Coca-Cola is investing in a Gatorade competitor, and it ...

    Aug 15, 2018· Coca-Cola is taking a minority stake in sports-drink brand BODYARMOR, the beverage giant announced on Tuesday.; The deal represents Coca-Cola‘s increasing investment in beverages – …

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  • Coca-Cola Declares War on Pepsi's Gatorade With New ...

    Aug 14, 2018· Coca-Cola Declares War on Pepsi's Gatorade With New BodyArmor Stake Coca-Cola has jumped into buy a stake in surging sports drink brand BodyArmor. Here's what we know.

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade - WSJ

    Aug 14, 2018· Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the ...

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade ...

    Aug 14, 2018· BodyArmor has sought to challenge Gatorade, which is owned by PepsiCo Inc., and Coca-Cola’s Powerade. BodyArmor has marketed its products as healthier alternatives and enlisted younger athletes, like Los Angeles Angels outfielder Mike Trout and Houston Rockets guard James Harden, to invest and appear in its ads.

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  • Coca-Cola bets on Kobe sports drink in fight with Gatorade

    Aug 14, 2018· Coca-Cola's investment in BodyArmor - which will make it the brand's second largest shareholder - comes as its Powerade drink steadily cedes market share to Gatorade. Coke has also been rattled by ...

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  • Coca-Cola Invests in BodyArmor as It Chases Gatorade - WSJ

    Aug 15, 2018· 39. Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on ...

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  • Coca Cola is fighting Gatorade by investing in BodyArmor

    Aug 14, 2018· Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder....

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  • Sports drink wars: Bodyarmor plans to dethrone Gatorade by ...

    Aug 12, 2020· For his efforts, Bryant turned his $6 million investment into about $200 million (on paper) after Coca-Cola acquired a minority stake in Bodyarmor in 2018. Repole, who co-founded Vitamin Water in 1998 and sold it to Coca-Cola for $4.1 billion in 2007, decided to jump into the sports beverage market again, feeling Gatorade had left its main ...

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  • Sports drink wars: Bodyarmor plans to dethrone Gatorade by ...

    Aug 11, 2020· A quick peek at the market share after the first quarter of 2020 shows Gatorade (owned by PepsiCo) holding 72% of the sports drink market, while Powerade (owned by Coca-Cola) is at 20%, Bodyarmor ...

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